TL;DR: SurePath is a business operating system for local and regional companies. Horizon makes your business the answer AI search engines recommend. Beacon and Compass turn that visibility into booked jobs. Everything works as one system. Founded by Ted Hahn in San Antonio, Texas.
Built by Ted Hahn — 30 Years in Local Business
Local businesses lose an average of $126,000 a year to missed calls and bad search visibility.
Horizon makes your business the answer when AI search engines recommend a service provider — so your phone rings from AI referrals, not just word of mouth. Beacon answers every call 24/7, and Compass guides every lead through your pipeline until it's a booked job.
Together, they work as one system: Horizon finds them, Beacon captures them, Compass guides them. Founded by Ted Hahn in San Antonio, Texas — 30+ years in local business, U.S. Army veteran.
60%
of U.S. searches now show Google AI Overviews (Xponent21, 2025)
$126K
average annual revenue lost to missed calls (OnceHub, 2024)
40%
AI visibility boost from citations & statistics (Princeton, 2024)
Frequently asked questions about SurePath AI tools
Quick answers to the most common questions about how SurePath helps local businesses.
How does SurePath handle your online presence?
SurePath builds or rebuilds your website, adds an AI booking assistant, manages social media content, and sets up 24/7 lead capture. Over 65% of searches now end without a single click (Search Engine Land, 2025), so your online presence must capture leads at first contact — not just drive traffic.
Build a Website
From a landing page to a full site, SurePath builds it — or takes what you have and makes it work for your business. Setup typically takes 1–2 weeks.
Make Your Website Smarter
Add an AI agent to your site: FAQ bot, booking assistant, and lead capture system that never sleeps. Setup takes 3–5 days.
Social Media That Works
Content creation plus automated outreach so your business is always showing up where customers look. Ongoing monthly service.
Lead Capture on Autopilot
Your website and social media become a 24/7 lead-generating machine. Setup takes 1–3 days with immediate activation.
| Feature | Build a Website | Smarter Website | Social Media | Lead Capture |
|---|---|---|---|---|
| What it does | Builds or rebuilds your site | Adds AI booking assistant | Automated content & outreach | 24/7 lead capture system |
| AI-powered | Optional | Yes — AI agent | Yes — automated | Yes — AI capture |
| Setup time | 1–2 weeks | 3–5 days | Ongoing | 1–3 days |
Let's talk about what's missing in your online presence.
Get in TouchHow SurePath Works
This is the SurePath.
Find Them. Capture Them. Guide Them.
SurePath is a complete system for local and regional businesses. Horizon puts your business in front of customers when they ask AI search for a recommendation. Beacon answers every call 24/7 so no lead slips away. Compass nurtures and closes every lead through your pipeline. Traffic from generative AI platforms grew 796% year over year into 2025 (InstantPress, 2025), and AI search could impact $750 billion in revenue by 2028 (McKinsey, 2025).
Horizon — AI Search Visibility
Horizon is SurePath's lead product. It makes your business the answer when customers ask ChatGPT, Perplexity, Gemini, or Google AI Overviews for a service provider recommendation in your area. Google AI Overviews now appear in 60% of U.S. searches (Xponent21, 2025). Without Horizon, the other tools have fewer leads to work with.
Learn more about HorizonBeacon — Answer Every Call
Beacon answers calls 24/7, books appointments, and handles FAQs using natural conversation. Small businesses miss 62% of incoming calls, costing an average of $126,000 per year (OnceHub, 2024). The average missed call costs local businesses $285+ in lost revenue (AgentZap, 2025).
Learn more about BeaconFireLight — Automated Loyalty
FireLight turns every checkout scan into a data point, a review, and a reason to come back. QR-code loyalty with automated Google review requests, 30-day reactivation texts, and birthday rewards. No app download required.
Learn more about FireLightCompass — CRM & Pipeline
Compass captures, organizes, and automates follow-ups for every lead. Over 65% of searches now end without a single click (Search Engine Land, 2025), so capturing and nurturing leads is critical. Features include pipeline management, automated follow-ups, appointment booking, and analytics.
Learn more about CompassAlso: Ledger for receipt scanning — simple, no cloud, exports to CSV. See Ledger
| Feature | Horizon | Beacon | Compass |
|---|---|---|---|
| Primary function | AI search visibility (GEO/AEO) | 24/7 call answering | Lead pipeline & CRM |
| Availability | 24/7 managed service | 24/7/365 automated | 24/7 automated |
| AI-powered | Yes | Yes | Yes |
| Starting price | From $3,500 setup | Flat monthly rate | Monthly subscription |
| Best for | Getting found in AI search | Never missing calls | Organizing leads |
"Including citations, quotations from relevant sources, and statistics can significantly boost source visibility, with an increase of over 40% across various queries."
— Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, & Deshpande, GEO: Generative Engine Optimization, Princeton University & IIT Delhi, published at ACM SIGKDD (KDD '24), August 2024. Source
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Tools built for businesses that don't stop
Why do local businesses choose SurePath?
SurePath is built by people who understand local business. Half of consumers are using AI-powered search today (McKinsey, 2025), and 72% plan to use AI for shopping more frequently (HubSpot, 2025). SurePath tools run 24/7 so your business never misses an opportunity.
Built for Your Industry
Designed by people who understand local business — not generic software repurposed for your industry. Ted Hahn brings 30+ years of experience serving local and regional companies.
Fair Pricing, No Surprises
No hidden fees, no bait-and-switch tiers. Ledger starts at $3.99/month after 11 free scans. No per-user fees, no surprise add-ons. What you see is what you pay.
Works While You Sleep
Beacon answers calls 24/7/365. Compass automates follow-ups around the clock. Small businesses miss 62% of calls (OnceHub, 2024) — SurePath tools ensure you never miss another one.
"Half of consumers are using AI-powered search today, and it could impact $750 billion in revenue by 2028."
— McKinsey & Company, Winning in the age of AI search, 2025. Source